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Livpure - PR

January 2018

Top 3 Ads of the Week: Tata Capital, Dabur, Livpure

As we are reaching closer to the end of this year, we are witnessing the tables turning; this week has been no less than a rollercoaster ride. Some brands found themselves on the edge, while some at the most comfortable place.

December24,2018 12:58PM

Livpure’s ‘CuttingPaani 2.0’ campaign helps Shimla save water

This campaign says if the thirst is of half a glass then one should only take that much water. It focused on Shimla’s water crisis this summer and educated citizens about ‘Paani Bachao, Cutting Mangao’. Shimla adopted this habit and became a symbol of saving water from being wasted

December19,2018 06:36AM

Livpure’s ‘CuttingPaani 2.0’ campaign helps Shimla save water

This campaign says if the thirst is of half a glass then one should only take that much water. It focused on Shimla’s water crisis this summer and educated citizens about ‘Paani Bachao, Cutting Mangao’. Shimla adopted this habit and became a symbol of saving water from being wasted

December19,2018 12:59PM

Livpure’s new campaign ‘CuttingPaani 2.0’ helps Shimla resolve its crushing water crisis

#CuttingPaani was conceived which is a quirky take on Bombay’s famous concept of #CuttingChai

December19,2018 01:00PM

Talent with the right attitude is a challenge, says Paresh Pradhan, CHRO, Livpure

Within consumer durable, the recruitments have been flat till now due to GST affect but it seems to be settling down and we can foresee an upswing in the next few months.

December18,2018 10:26AM

THE FAULT IN THEIR STARS

Some celebrities endorse as many as 25 different brands – do they manage to make every product stand out as brand ambassador, or is there a sense of celebrity fatigue?

December17,2018 11:09AM

THE FAULT IN THEIR STARS

Some celebrities endorse as many as 25 different brands

December17,2018 06:21AM

How busy are our celebs?

Brand look comfirtable with the celebraty in question, and is the celebraty looking hunky dory in its company?" asks Bijoor

December17,2018 06:28AM

How busy are our celebs?

How busy are they actually?

December17,2018 06:32AM

Livpure’s new campaign ‘CuttingPaani 2.0’ helps Shimla resolve its crushing water crisis

Livpure, water purification brand unveiled its new digital film titled ‘CuttingPaani 2.0’, an extension to their #CuttingPaani 1.0 campaign. In India, a lot of drinking water is wasted since we do not finish our glass of water either in homes, offices, restaurants et al. Thus #CuttingPaani was conceived which is a quirky take on Bombay’s famous concept of #CuttingChai. This campaign urged asking citizens that if the quench is of half a glass then one should only take half a glass of water.

December16,2018 06:13AM

Livpure’s New Campaign ‘CuttingPaani 2.0’ Helps Shimla Resolve Its Crushing Water Crisis

This unique campaign is focused on Shimla’s unprecedented water crisis this year during summers which came as a shock to many as one does not associate water shortage with a city which is a hugely popular hill station and gets huge rainfall by definition.

December16,2018 06:15AM

Livpure’s ‘CuttingPaani 2.0’ helps Shimla resolve its crushing water crisis

Livpure, India’s fastest growing water purification brand unveiled its new digital film titled ‘CuttingPaani 2.0’, an extension to their #CuttingPaani 1.0 campaign.

December14,2018 06:08AM

Livpure campaign helps Shimla resolve water crisis

Livpure has unveiled its new digital film titled ‘CuttingPaani 2.0’, an extension to their #CuttingPaani 1.0 campaign. #CuttingPaani asks citizens that if the quench is of half a glass then one should only take half a glass of water.

December14,2018 06:10AM

Luminous Power extends contract with Sachin Tendulkar by five years

Vipul Sabharwal, managing director of Luminous Power Technologies, refused to share the financial details of the contract, but said Tendulkar will give two days every year for the commercial campaigns.

December08,2018 05:56AM

Digital reach is high, sharp and better than ATL campaigns: Sushil Matey, Livpure

Sushil Matey, Director, Marketing, Livpure spoke about the new campaign #CuttingPaani 2.0 and how it could become the next mass movement

December05,2018 05:50AM

Digital reach is high, sharp and better than ATL campaigns: Sushil Matey, Livpure

Sushil Matey, Director, Marketing, Livpure spoke about the new campaign #CuttingPaani 2.0 and how it could become the next mass movement

December05,2018 12:54PM

Livpure launches Livpure Smart

Livpure Private Limited, India’s fastest growing water purification brand has launched Livpure Smart, a one-of-its-kind service for its consumers today. Livpure Smart is a water service model that allows consumers to pay for what they drink. For many homeowners, there are daily hassles of arranging drinking water – be it water jars or maintaining the RO water purifiers.

November21,2018 10:37AM

Brand new story

Advertisers are no longer just peddling goods — they are also selling tears, smiles and compassion. Video-sharing and social media platforms are buzzing with short films that address social issues as well as speak up for those on the margins

November10,2018 06:41AM

Experiential marketing allows brands to be more dynamic in the marketplace: Sushil Matey, Director, Marketing, Livpure

On a day to day basis, more than 50% consumers tend to spend 1 to 10 minutes on an average on experiential marketing than surfing social media platforms writes Sushil Matey of Livepure.

October31,2018 10:14AM

SAR Group re-enters in inverter, solar segment

The group, which had sold its Luminous brand to Schneider Electric, will introduce inverters and inverter batteries and household solar segments under brands - Livguard and Livfast from tomorrow.

October24,2018 09:55AM

SAR Group re-enters in inverter, solar segment

SAR Group, promoter of Livpure brand, is re-entering into the inverter and inverter batteries segment after seven years and aims to corner around 15 per cent market share in next couple of years, said a top company official.

October24,2018 09:56AM

SAR Group re-enters in inverter, solar segment

New Delhi, Oct 24 (PTI) SAR Group, promoter of Livpure brand, is re-entering into the inverter and inverter batteries segment after seven years and aims to corner around 15 per cent market share in next couple of years, said a top company official. The group, which had sold its Luminous brand to Schneider Electric, will introduce inverters and inverter batteries and household solar segments under brands - Livguard and Livfast from tomorrow.

October24,2018 10:00AM

SAR Group re-enters in inverter, solar segmentSAR Group re-enters in inverter, solar segment

New Delhi, Oct 24 () SAR Group, promoter of Livpure brand,is re-entering into the inverter and inverter batteries segment after seven years

October24,2018 10:04AM

SAR Group re-enters in inverter, solar segment

New Delhi, Oct 24 SAR Group, promoter of Livpure brand, is re-entering into the inverter and inverter batteries segment after seven years and aims to corner around 15 per cent market share in next couple of years, said a top company official.

October24,2018 10:06AM

SAR Group re-enters in inverter, solar segment

SAR Group, promoter of Livpure brand, is re-entering into the inverter and inverter batteries segment after seven years and aims to corner around 15 per cent market share in next couple of years, said a top company official.

October24,2018 10:12AM

Time to change: Lessons for HR professionals from #MeToo movement

Sifting of bad candidates from the good ones thus becomes vital but tough. Background checks are one way out and companies are doing them routinely but there are hurdles

October22,2018 09:53AM

Still or sparkling?

Old and new water purifier brands attempt to hydrate a dull and dry category

October03,2018 09:51AM

Weekends for Sushil Matey are about reading, Bollywood movies and music

For Sushil Matey- Director- Marketing, Livpure, weekends mean taking a small break from the hectic work life and enjoying some me-time reading about human evolution to fulfill his fascination with spirituality and anthropology. He also loves being with friends, singing in his free time and unwinding to the voice of Kishore Kumar.

September30,2018 10:55AM

India: IAN exits Mukunda Foods, separately invests in Strom Motors

Indian Angel Network (IAN) has exited its investment in Mukunda Foods, a maker of dosa machines, as part of the latter’s latest funding round. Separately,

September27,2018 10:51AM

SAR Group's VC arm bets on dosa machine maker Mukunda Foods as IAN exits

Mukunda Foods Pvt. Ltd, which manufactures tabletop dosa-making machines, has received a strategic investment from Ncubate Capital Partners, the venture capital arm of Gurugram-headquartered SAR Group.

September27,2018 10:52AM

IAN registers its 5th cash exit this year, as Mukunda Foods raises strategic investment led by Ncubate Capital Partners, the private investment arm of SAR Group

Indian Angel Network, today announced its exit from Mukunda Foods Private Limited. This marks the 5th exit for IAN in the calendar year 2018. Further, Mukunda Foods Private Limited has raised a strategic investment led by Ncubate Capital Partners.

September27,2018 10:54AM

Livpure launches Livpure Smart, a pay-per-use water service model for consumers

Livpure Private Limited,India's fastest growing water purification brand has launchedLivpure Smart, a one-of-its-kind service for its consumers today. Livpure Smart is a water service model that allows consumers to pay for what they drink. For many homeowners, there are daily hassles of arranging drinking water - be it water jars or maintaining the RO water purifiers.

September24,2018 10:31AM

BORING PEOPLE EQUALS BORING BRANDS

Sushil Matey, Director – Marketing, Livpure says that brand leaders need to be passionate, creative and humorous because being boring can destroy a brand

September24,2018 10:45AM

Livpure launches Livpure Smart, a pay-per-use water service model for consumers

It is the first company to introduce the concept of allowing the customers to pay for what they drink

September24,2018 10:47AM

Unmetric Engagement Meter: Facebook top 20 (1-10 September)

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.

September24,2018 10:49AM

‘Weekends are reserved for my hometown, Mumbai’: Sushil Matey, Director, Marketing, Livpure

A five-day week would make for a much healthier work-life balance and would allow me to give time to pursue some of my hobbies, says Sushil Matey, Director, Marketing, Livpure.

September21,2018 10:32AM

Livpure launches Livpure Smart, a pay-per-use water service model for consumers

Livpure Private Limited, India’s fastest growing water purification brand has launched Livpure Smart, a one-of-its-kind service for its consumers today. Livpure Smart is a water service model that allows consumers to pay for what they drink.

September20,2018 10:24AM

Livpure launches Livpure Smart, a pay-per-use water service model for consumers

Bangalore, September 20, 2018: Livpure Private Limited, India’s fastest growing water purification brand has launched Livpure Smart, a one-of-its-kind service for its consumers today. Livpure Smart is a water service model that allows consumers to pay for what they drink. For many homeowners, there are daily hassles of arranging drinking water - be it water jars or maintaining the RO water purifiers. Giving respite to such issues, Livpure Smart will provide assurance of pure and safe RO water at affordable rates to consumers.

September20,2018 10:25AM

Livpure launches Livpure Smart, a pay-per-use water service model for consumers

Bangalore, September 20, 2018: Livpure Private Limited, India’s fastest growing water purification brand has launched Livpure Smart, a one-of-its-kind service for its consumers today. Livpure Smart is a water service model that allows consumers to pay for what they drink. For many homeowners, there are daily hassles of arranging drinking water – be it water jars or maintaining the RO water purifiers. Giving respite to such issues, Livpure Smart will provide assurance of pure and safe RO water at affordable rates to consumers.

September20,2018 10:26AM

Livpure launches Livpure Smart, a pay-per-use water service model for consumers

Bangalore, September 20, 2018: Livpure Private Limited, India’s fastest growing water purification brand has launched Livpure Smart, a one-of-its-kind service for its consumers today. Livpure Smart is a water service model that allows consumers to pay for what they drink. For many homeowners, there are daily hassles of arranging drinking water – be it water jars or maintaining the RO water purifiers. Giving respite to such issues, Livpure Smart will provide assurance of pure and safe RO water at affordable rates to consumers.

September20,2018 10:27AM

Livpure launches Livpure Smart, a pay-per-use water service model for consumers

Livpure Private Limited, India’s fastest growing water purification brand has launched Livpure Smart, a one-of-its-kind service for its consumers today. Livpure Smart is a water service model that allows consumers to pay for what they drink. For many homeowners, there are daily hassles of arranging drinking water - be it water jars or maintaining the RO water purifiers.

September20,2018 10:29AM

WHO ARE PR FIRMS RACING WITH?

Taking on video, content marketing, social media management, creative work et al - once the exclusive domain of creative and digital agencies - PR agencies today compete not just with one another but creative and digital specialists too

September10,2018 10:22AM

This Janmashtami, Livpure Urges Not To Waste But Save Water Through A Digital Film – Dahi Handi

Correspondent (Delhi) Every year on Janmashtami, young men and boys form a pyramid to break the earthen pot hanging with Dahi as a ritual, famously called Dahi Handi. On this special occasion, with devotion and enthusiasm, the participants prepare themselves for the festival.

September05,2018 10:21AM

This Janmashtami, Livpure conveys a strong message of water conservation

Conceptualised by Famous Innovations, the campaign highlights the wastage of water during the Dahi Handi festival and urges everyone to conserve water

September04,2018 10:18AM

This Janmashtami, Livpure urges not to waste but save water through a digital film – Dahi Handi

Every year on Janmashtami, young men and boys form a pyramid to break the earthen pot hanging with Dahi as a ritual, famously called Dahi Handi. On this special occasion, with devotion and enthusiasm, the participants prepare themselves for the festival.

September04,2018 10:19AM

This Janmashtami, Livpure urges not to waste but save water

Every year on Janmashtami, young men and boys form a pyramid to break the earthen pot hanging with Dahi as a ritual, famously called Dahi Handi. On this special occasion, with devotion and enthusiasm, the participants prepare themselves for the festival.

September04,2018 10:20AM

FAKING NEWS, AND HOW BRANDS ARE TACKLING IT

Why fake news, bots and followers can’t be easily curbed and the risk it poses to brands

July24,2018 11:06AM

Quick Review – Livpure Fresh O2 Car Air Purifier

Air quality is growing concern and the arrival of new, more modern air-purifiers is imminent. We test the new Livpure Fresh O2 Car Air Purifier in Pune.

July11,2018 11:03AM

My first job: Sushil Matey, Director of Marketing, Livpure

The 'My First Job' section captures this essence from the industry leaders. Here is an account from Sushil Matey, Director of Marketing, Livpure.

July11,2018 11:05AM

Offbeat: Sushil Matey - A Kishore Kumar aficionado harbouring journalism dreams

Adgully’s special feature section – ‘Offbeat’ – seeks to give a glimpse of the lesser known facets of our very well-known industry leaders. We present, in the industry leaders’ own words, an interesting read on areas that are not usually highlighted in regular media coverage – be it about their childhood days, secret skills that they possess, how they unwind from their hectic schedules, and much more.

June29,2018 11:08AM

Week at a glance: Podcasting in India; Hyundai’s 20 years; Abraham Thomas

Digital experts are united in their views regarding the massive potential of podcasting in India. Yet, this potential has not been fully explored by brands and marketers. In a two-part series Adgully does a deep-dive into the podcasting landscape in India. Part 1 of the series looks at the factors holding back the growth of podcasting in India as well as growing the listening culture in India.

June29,2018 11:14AM

Over a dozen brands to compete for water purifiers market share

Blue Star joint MD B Thiagarajan estimates the water purifier market in India to be worth Rs 4,200 crore and growing at 15-20%

June29,2018 11:15AM

Ncubate backed start-ups to raise $45 million this year

Three of the 14 start-ups backed by Ncubate Capital Partners will collectively raise around $45 million over the next three to four quarters. A proprietary investment fund by SAR Group that invests from its balance sheet, Ncubate has pumped in $25 million for a minority interest in these start-ups investing between $1 million to $3 million each.

May28,2018 11:36AM

Livguard Energy to raise over $50 million in private equity this fiscal

Livguard Energy Technologies, the makers of automotive battery, inverters, power backup, mobile accessories, stabilisers and solar renewable energy, will be raising over $50 million in private equity this fiscal. A SAR Group company, the founders have already invested Rs 200 crore in the Livguard business since its inception in 2014.

May21,2018 11:35AM

SAR Group may raise up to $100 m for battery business in 2018-19

SAR Group, makers of water purifiers under Livpure brand and automotive batteries and storage solutions under Livguard brand, is looking at raising between $50 million and $100 million during this financial year for its battery business.

May17,2018 11:34AM

SAR Group to re-enter inverter battery business under Livguard

Having exited shareholding in Luminous Power Technologies, SAR Group founder Rakesh Malhotra is set to re-enter the inverter battery segment in India once the non-compete clause (NCC) with Schneider Electric expires in October this year.

May16,2018 11:33AM

Livpure Joins The Rally For Rivers With Its ‘Rivers In A Bottle’ Campaign

Our Rivers are dying. It is estimated that in 15 years, 25% of India will turn into a desert and we may have only half the water we need for our survival. These facts are astounding and equally appalling for a country whose 65% of water needs are met by these very rivers. Livpure, one of India’s largest water purifier manufacturers has taken up the task of spreading awareness about this grim reality by actively partnering with Isha Foundation’s Rally for River Campaign.

April24,2018 12:05PM

Livpure launches #RiversInABottle, supports Rally for Rivers

The initiative was conceptualised and executed by Famous Innovations

April23,2018 11:56AM

Livpure rallies for India’s rivers with #RiversInABottle

Water purifier brand Livpure has taken up the task of spreading awareness about the sorry state of India’s rivers by actively partnering with Isha Foundation’s Rally for Rivers campaign.

April23,2018 11:57AM

Livpure joins Rally for Rivers with #RiversInABottle

Conceptualised by Famous Innovations, titled #RiversInABottle, the initiative brought out the state of six major rivers in India through six drinking water bottles. The bottles contained water representating the actual level of depletion of these rivers along with an infographic explaining the state of the river in question and ways in which consumers could support the cause. Read more at: https://www.campaignindia.in/video/livpure-joins-rally-for-rivers-with-riversinabottle/444108

April23,2018 11:59AM

LIVPURE IS RALLYING FOR RIVERS WITH ITS CAMPAIGN RIVERS IN A BOTTLE

Our Rivers are dying. It is estimated that in 15 years, 25% of India will turn into a desert and we may have only half the water we need for our survival. These facts are astounding and equally appalling for a country whose 65% of water needs are met by these very rivers. Livpure, one of India’s largest water purifier manufacturers has taken up the task of spreading awareness about this grim reality by actively partnering with Isha Foundation’s Rally for River Campaign.

April23,2018 12:02PM

Livpure is rallying for Rivers with campaign Rivers in a bottle

Our Rivers are dying. It is estimated that in 15 years, 25% of India will turn into a desert and we may have only half the water we need for our survival.

April23,2018 12:03PM

Content marketing forms a vital cog in the overall strategic marketing machinery

Content marketing is laying deep roots for the future as more brands begin supporting it today. Leading brands like Microsoft and P&G have used content marketing to generate profitable customer action.

April23,2018 12:04PM

अब गाड़ी में भी पाएँ साफ हवा | Ghar Ka Tech | Tech Tak

The Livpure Fresh O2 Car Purifier is equipped with an anion generator that not only helps in disinfecting the car but also plays a role in enhancing the mood. The purifier emits less than 20 db of sound, thus providing superior noise cancellation.

April22,2018 11:52AM

गाड़ी में अक्सर दुर्गन्ध के कारण हवा दूषित हो जाती है...ये गैजेट रखेगा आपकी गाड़ी में हवा को साफ

गाड़ी में अक्सर दुर्गन्ध के कारण हवा दूषित हो जाती है...ये गैजेट रखेगा आपकी गाड़ी में हवा को साफ #TechTak #GharKaTech ऐसे और वीडियोज़ के लिए, क्लिक करें: http://bit.ly/2eL21hN

April22,2018 11:54AM

Livpure goes for relevant engagement, earmarks Rs 40 cr for advertising

Come summers and a large part of India is faced with the problem of water scarcity. This has been on the rise in recent years and has even given rise to severe disputes between states over sharing of river water.

April17,2018 11:47AM

Get over cutting chai. Cutting paani is the new fad

Cutting chai is something Mumbaikars can't live without. The dingy narrow streets of the Maximum City will have some or the other chaiwallah calling chai cutting... cutting chai, especially at railway stations. But guess what, there's a new rage on the block now, and it's called Cutting Paani.

April11,2018 11:46AM

From LG Air PuriCare to Livpure Fresh, some tools for a healthier home

For living room LG Air PuriCare AS95GDWT0 This air purifier is big and built to impress — and looks straight out of a sci-fi set. With a tower-like design and the movable head piece, it was able to clean the air in my living room even when it was placed at one end. Also, the remote and the Smart ThinQ app are an immense help.

April02,2018 11:45AM

From LG Air PuriCare to Livpure Fresh, some tools for a healthier home

For living room LG Air PuriCare AS95GDWT0 This air purifier is big and built to impress — and looks straight out of a sci-fi set. With a tower-like design and the movable head piece, it was able to clean the air in my living room even when it was placed at one end. Also, the remote and the Smart ThinQ app are an immense help.

March31,2018 12:24PM

5 Clever Ways To Save Water At Home And Use Every Drop: Livpure #Cuttingpaani Initiative

I am a true believer in Mother Nature. She is the god. She is the creator. While the pure water is Elixir and a true natural blessing. Sadly these days not everyone drinks Fresh clean water. Safe drinking water is now a rare commodity and thus on this World Water Day 2018 Livpure takes a #Cuttingpaani Initiative.

March24,2018 12:22PM

Video Exclusive: The ads that stood out this week

There are scores of ad campaigns launched every week. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.

March23,2018 12:19PM

LIVPURE’S NEW CAMPAIGN #CUTTINGPAANI LAYS IMPORTANCE ON THE NEED TO SAVE WATER

Livpure Private Limited, India’s fastest growing water purification brand unveiled its latest campaign #CuttingPaani today. Based on the concept of Cutting Chai, a unique culture in India, this novel campaign brings focus on the very fact that ‘if the thirst is of half a glass then one should only take half a glass of water’.

March21,2018 12:18PM

Livpure’s new campaign lays importance on the need to save water

Livpure Private Limited, India’s fastest growing water purification brand unveiled its latest campaign #CuttingPaani today. Based on the concept of Cutting Chai, a unique culture in India, this novel campaign brings focus on the very fact that ‘if the quench is of half a glass then one should only take half a glass of water’.

March16,2018 12:17PM

Livpure lays importance on the need to save water via #CuttingPaani

Livpure has unveiled its latest campaign #CuttingPaani. Based on the concept of Cutting Chai, a unique culture in India, this campaign brings focus on the very fact that if the quench is of half a glass then one should only take half a glass of water.

March15,2018 12:10PM

Livpure launches new campaign #CuttingPaani emphasizes on save water

Livpure Private Limited, India’s fastest growing water purification brand unveiled its latest campaign #CuttingPaanitoday. Based on the concept of Cutting Chai, a unique culture in India, this novel campaign brings focus on the very fact that ‘if the quench is of half a glass then one should only take half a glass of water’.

March15,2018 12:13PM

Thinking beyond thirst

Water purification brand Livpure Private Limited has come up with the concept of #CuttingPaani, much like the popular ‘cutting chai’, which, by definition, is “half a cup of tea, which is less in quantity and price but just enough to refresh your senses”.

March15,2018 12:16PM

A glass half full or half empty?

In the land of cutting — a half cup of tea usually brewed at a roadside tea stall — a water purifier brand is betting big on the idea of cutting paani to curtail water wastage.

March14,2018 12:07PM

This Summer, Replace Your Regular Glass Of Water With #CuttingPaani & Conserve Water

Water purification brand Livpure Private Limited unveiled its latest campaign #CuttingPaani today. Based on the concept of “Cutting Chai”, a unique culture in India, this novel campaign brings focus on the very fact that ‘if the quench is of half a glass then one should only take half a glass of water’.

March14,2018 12:08PM

Livpure new campaign urges water conservarion

MUMBAI: Water purification brand Livpure has unveiled its latest campaign #CuttingPaani. Based on the concept of cutting chai, a unique culture in India, this novel campaign brings focus to the very fact that, if the quench is of half a glass then one should only take half a glass of water.... http://www.indiantelevision.com/mam/media-and-advertising/ad-campaigns/livpure-new-campaign-urges-water-conservation-180315

February15,2018 12:12PM

Livpure brand owner SAR Group backs clean-tech startup Air OK

SAR Group, the founding promoters of brand Luminous and owner of Livpure water purifiers, has invested in Chennai-based clean-tech startup Air OK Technologies, a top company executive told....

February15,2018 12:35PM

Company Watch: Livpure accelerates revenue growth, aims to breakeven in FY19

In just six years, Gurgaon-based Livpure Pvt. Ltd has not only emerged as one of the leading home water purifier brands in India, it is also on its way to turn profitable by the end of 2018-19.That’...

February12,2018 12:29PM

Retail industry reacts to the Union Budget 2018

In his last full budget before general elections in 2019, Finance Minister Arun Jaitley reduced corporate tax for 99 percent of the companies to 25 percent.

February01,2018 12:28PM

Gurugram-based startup Rentickle offers lifestyle goods on rent

In the underdeveloped market for rental lifestyle products, Vineet Chawla and Amit Sodhi saw a promising business opportunity. “Till a few years ago, this market was largely unorganised. And local players offered little or no variety, convenience, or value for money,” says 49-year-old Chawla....

January22,2018 06:17AM

Livpure Wins Drivers of Digital Award 2017 for Best Use of Digital for Social and Economic Development

Livpure Private Limited, one of the most trusted names in the Indian corporate world in water purification received an award in this year’s Drivers of Digital Awards held today. The company won the award in the category of Best Use of Digital for Social and Economic Development for its campaign, #TheLivPureLife.

January18,2018 07:08AM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

Livpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups in Agriculture, Water and Digital Health which was launched by Hon’ble Indian Prime Minister Narendra Modi, along with the Prime Minister of Israel, ....

January18,2018 07:20AM

Livpure Wins Drivers of Digital Award 2017 for Best Use of Digital for Social an...

Livpure Private Limited, one of the most trusted names in the Indian corporate world in water purification received an award in this year’s Drivers of Digital Awards held today. The company won the award in the category of Best Use of Digital for Social and Economic Development for its campaign, #TheLivPureLife.

January18,2018 07:22AM

Livpure Wins Drivers of Digital Award 2017 for Best Use of Digital for Social and Economic Development

Livpure Private Limited, one of the most trusted names in the Indian corporate world in water purification received an award in this year’s Drivers of Digital Awards held today. The company won the award in the category of Best Use of Digital for Social and Economic Development for its campaign, #TheLivPureLife.

January18,2018 07:25AM

Livpure Wins Drivers of Digital Award 2017 for Best Use of Digital for Social and Economic Development

Livpure Private Limited, one of the most trusted names in the Indian corporate world in water purification received an award in this year’s Drivers of Digital Awards held today. The company won the award in the category of Best Use of Digital for Social and Economic Development for its campaign, #TheLivPureLife.

January18,2018 07:34AM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

Livpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups in Agriculture, Water and Digital Health which was launched by Hon’ble Indian Prime Minister Narendra Modi, along with the Prime Minister of Israel, Benjamin Netanyahu during the Modi’s last visit to Israel in July 2017.....

January18,2018 07:42AM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

Livpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups in Agriculture, Water and Digital Health which was launched by Hon’ble Indian Prime Minister Narendra Modi, along with the Prime Minister of Israel,....

January18,2018 07:44AM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups in Agriculture, Water and Digital Health which was launched by Hon’ble Indian Prime Minister Narendra Modi, along with the Prime Minister of Israel, Benjamin Netanyahu during the Modi’s last visit to Israel in July 2017. The India-Israel Innovation Bridg....

January18,2018 07:47AM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

Livpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups in Agriculture, Water and Digital Health which was launched by Hon’ble Indian Prime Minister Narendra Modi, along with the Prime Minister of Israel, Benjamin Netanyahu during the Modi’s last visit to Israel in July 2017....

January18,2018 07:51AM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

Livpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups in Agriculture, Water and Digital Health which was launched by Hon’ble Indian Prime Minister Narendra Modi, along with the Prime Minister of Israel, Benjamin Netanyahu during....

January18,2018 07:53AM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

Livpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-late ....

January18,2018 08:09AM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

Livpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge ......

January18,2018 08:11AM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

Livpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups in Agriculture,......

January18,2018 02:15PM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

Livpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups in Agriculture, .....

January18,2018 02:17PM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

Business Wire IndiaLivpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups in Agriculture, Water and Digital Health which was launched by Hon’ble Indian Prime.........

January18,2018 02:21PM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

Livpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups in Agriculture, Water and Digital Health which was launched by Hon’ble Indian Prime Minister Narendra Modi, along with the Prime Minister of Israel, Benjamin Netanyahu during the Modi’s last visit to Israel in July 2017. The India-Israel Innovation Bridge is a joint initiative of the Israel Innovation Authority and the Department of Industrial Policy...

January18,2018 02:23PM

LIVPURE BACKS TOP INNOVATORS OF WATER CHALLENGE AT INDIA-ISRAEL INNOVATION BRIDGE WITH CASH PRIZES OF INR 5MN

Livpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups in Agricu....

January18,2018 02:25PM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

Livpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge ...

January18,2018 02:29PM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups in Agriculture..

January18,2018 02:34PM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

Livpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups in Agriculture, Water and Digital Health which was launched by Hon’ble Indian Prime Minister Narendra Modi, along with the Prime Minister of Israel...

January18,2018 02:35PM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

Livpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups in Agriculture, Water and Digital....

January18,2018 02:38PM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups......

January18,2018 02:43PM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

Livpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups in Agriculture, Water and Digital Health ....

January18,2018 05:44AM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

Livpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups in Agriculture, Water and Digital Health which was launched by Hon’ble Indian Prime Minister Narendra Modi,.....

January18,2018 05:46AM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

Livpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups in Agriculture, Water and Digital Health which was launched by Hon’ble Indian Prime Minister Narendra Modi.....

January18,2018 05:47AM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

Livpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups in Agriculture, Water and Digital Health which was launched by Hon’ble Indian Prime Minister Narendra Modi....

January18,2018 05:52AM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

Livpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups in Agriculture, Water and Digital Health which was launched by Hon’ble Indian Prime Minister Narendra Modi,.....

January18,2018 05:56AM

Livpure Backs Top Innovators Of Water Challenge At India-Israel Innovation Bridge With Cash Prizes Of INR 5mn

Livpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups in Agriculture, Water and Digital Health which was launched by Hon’ble Indian Prime Minister Narendra Modi,...

January18,2018 05:57AM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

Livpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups in Agriculture, Water and Digital Health which was launched by Hon’ble Indian Prime Minister Narendra Modi,...

January18,2018 05:59AM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

Livpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups in Agriculture, Water and Digital Health which was launched by Hon’ble Indian Prime Minister Narendra Modi, ...

January18,2018 06:02AM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

Livpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups in Agriculture, Water and Digital Health which was launched by Hon’ble Indian Prime Minister Narendra Modi, ...

January18,2018 06:04AM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

Livpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups in Agriculture, Water and Digital Health which was launched by Hon’ble Indian Prime Minister Narendra Modi, along with the Prime Minister of Israel,...

January18,2018 06:05AM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

Livpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups in Agriculture, Water and Digital Health which was launched by Hon’ble Indian Prime Minister Narendra Modi, along with the Prime Minister of Israel,...

January18,2018 06:07AM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

Livpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups in Agriculture, Water and Digital Health which was launched by Hon’ble Indian Prime Minister Narendra Modi, along with the Prime Minister of Israel, ...

January18,2018 06:09AM

Livpure Backs Top Innovators of Water Challenge at India-Israel Innovation Bridge with Cash Prizes of INR 5mn

Livpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups in Agriculture, Water and Digital Health which was launched by Hon’ble Indian Prime Minister Narendra Modi, along with the Prime Minister of Israel,..

January18,2018 06:11AM

Water Purifier Trends To Look Out For In 2018

In the age of higher health risks, such technologies are a must have, especially in urban areas where there is a higher concentration of contaminating particles

January14,2018 01:02PM

In-depth: It’s season in the sun for the non-metro and rural markets

As demand in metros remain subdued, marketers see huge growth opportunity in rural and non-metro markets. Brands have lined up new products, communication innovation and enhanced marketing budgets to tap growing markets. BestMediaInfo.com takes a look at their strategy

January11,2018 01:01PM

DOES THE BRAND-AGENCY RELATIONSHIP FACE A TRUST VOTE?

Have trust issues between brands and creative agencies led to advertising losing its spark? Or is it just the need of the hour for the under-pressure advertiser to take a more transactional approach?

January08,2018 12:44PM