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Livpure combines technology & innovation to manufacture world-class water purifiers.

Press Release

Press Release

  • 17 May
    2019

    Flipkart Big Shopping Days

    Flipkart’s Big Shopping Days Sale continues to boast of steep discounts on a wide range of products starting from smartphones, electronics, furniture to home decor, home essentials and appliances. The e-tailer has partnered with HDFC bank and customers can get instant 10% off on using HDFC Debit/Credit cards and EMI transactions.

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  • 14 May
    2019

    Selling to Bharat

    An increasingly digital world has led to the surge of the tier 2,3 and lower market audience in India.As brands find new means and ways to pretend deeper into the domestic market are they making it 'personal' enough for this consumer ?

    Read More >
  • 06 May
    2019

    Brands and Bots

    Conversational artificial intelligence (AI) or 'Chatbots' (or Bots) are fast becoming a cornerstone for brands to generate automated engagement with consumers. Using chatbots, you now can order food, schedule flights, or get recommendations for pretty much anything. While it's too early to gauge the impact that bots will have on businesses, the latest numbers in terms of available bots and usage, all point to one thing - "Adoption is growing".

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  • 03 May
    2019

    AC makers hope for a better summer, expect double-digit growth this fiscal

    Leading brands such as LG, Onida, Hitachi and Voltas have pinned hopes on the air conditioning segment to drive revenues this year. Higher consumption in tier II, III markets and forecast of a harsh summer likely to drive AC sales

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  • 02 May
    2019

    Healthy Hydration

    We often hear that minerals are essential for human body and play a vital role in keeping bones healthy. They also keep nerves and muscles ticking. In this day and age, when maintaining a healthy diet and lifestyle is a challenge, can adding minerals to water keep people healthy?

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  • 24 Apr
    2019

    Livpure enters into new product category with India's 1st Smart Air Conditioners powered by HEKA technology

    Livpure Private Limited, India's fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India's first future ready Smart Air Conditioner powered by HEKA.

    Read More >
  • 24 Apr
    2019

    Livpure Private Limited, India's fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India's first future ready Smart Air Conditioner powered by HEKA.

    Livpure Ac's are equipped with WiFi,IOT module and embedded with Artificial intelligence and Machine learning that will provide its user comfort preferences.

    Read More >
  • 24 Apr
    2019

    Construction CU: Livpure launches Smart Air Conditioners powered by HEKA technology

    Livpure Smart AC will be able to pair with Amazon Alexa and enable user to run AC effortlessly through voice commands.

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  • 24 Apr
    2019

    Exchange4media : Livpure enters new product category with smart ACs

    Livpure Private Limited has entered into a new product category in its consumer lifestyle portfolio with the launch of Smart Air Conditioner powered by HEKA.

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  • 23 Apr
    2019

    Livpure enters into new product category

    Livpure Private Limited, India’s fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India’s first future ready Smart Air Conditioner powered by HEKA. Livpure Smart ACs are equipped with Wi-Fi, IOT module and embedded with Artificial Intelligence and Machine Learning that will provide its user’s comfort preferences.

    Read More >
  • 23 Apr
    2019

    News Today : Livpure enters air conditioner category

    The Gurgaon-headquartered firm launched its range of smart air conditioners to shoppers on e-commerce platform Flipkart earlier this week.

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  • 23 Apr
    2019

    Livemint: Livpure enters air conditioner category

    The Gurgaon-headquartered firm launched its range of smart air conditioners to shoppers on e-commerce platform Flipkart earlier this week Livpure's air conditioners also use HEKA technology that according to the company leads to high energy savings

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  • 23 Apr
    2019

    IBEF : Livpure enters air conditioner category

    Consumer electronics firm Livpure that started out by selling water purifiers is now launching smart air conditioners at the onset of summers. The Gurgaon-headquartered firm launched its range of smart air conditioners to shoppers on e-commerce platform Flipkart earlier this week. Soon the company will be taking its range of air conditioners offline to retail stores.

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  • 23 Apr
    2019

    APN News : Livpure enters into new product category with India’s 1st Smart Air Conditioners powered by HEKA technology

    Livpure Private Limited, India’s fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India’s first future ready Smart Air Conditioner powered by HEKA.

    Read More >
  • 23 Apr
    2019

    India Finance News : Livpure enters air conditioner category

    onsumer electronics firm Livpure that started out by selling water purifiers is now launching smart air conditioners at the onset of summers. The Gurgaon-headquartered firm launched its range of smart air conditioners to shoppers on e-commerce platform Flipkart earlier this week. Soon the company will be taking its range of air conditioners offline to retail stores.

    Read More >
  • 23 Apr
    2019

    Exclusive News : Livpure enters into new product category with India’s 1st Smart Air Conditioners powered by HEKA technology

    Livpure Private Limited, India’s fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India’s first future ready Smart Air Conditioner powered by HEKA.

    Read More >
  • 23 Apr
    2019

    ACEelectronicsforu : Livpure Forays into Smart Air Conditioners Market in India

    Livpure Private Limited has announce the launch of its first smart air conditioner in India. The company claims that its first AC offering is powered by Artificial Intelligence and Machine Learning algorithms.

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  • 22 Apr
    2019

    This Week India : Livpure enters into new product category with India’s 1st Smart Air Conditioners

    Livpure Private Limited, India’s fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India’s first future ready Smart Air Conditioner powered by HEKA.

    Read More >
  • 22 Apr
    2019

    ET Brand Equity: Livpure enters into new product category, launch smart air conditioners powered by HEKA technology

    Livpure Smart ACs are equipped with Wi-Fi, IOT module and embedded with artificial intelligence and machine learning that will provide its user’s comfort preferences

    Read More >
  • 22 Apr
    2019

    Media Infoline : Livpure enters into new product category with Smart Air Conditioners

    Livpure Private Limited entered into a new product category in its consumer lifestyle portfolio with the launch of India’s first future ready Smart Air Conditioner powered by HEKA. Livpure Smart ACs are equipped with Wi-Fi, IOT module and embedded with Artificial Intelligence and Machine Learning that will provide its user’s comfort preferences.

    Read More >
  • 22 Apr
    2019

    The Hans India : Livpure enters into new product category with India's 1st Smart Air Conditioners powered by HEKA technology

    Livpure Private Limited, India's fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India's first future ready Smart Air Conditioner powered by HEKA.

    Read More >
  • 22 Apr
    2019

    Webnewswire : Livpure enters into new product category with India’s 1st Smart Air Conditioners powered by HEKA technology

    Livpure Private Limited, India’s fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India’s first future ready Smart Air Conditioner powered by HEKA.

    Read More >
  • 22 Apr
    2019

    Daily Hunt : Livpure enters into new product category with India's 1st Smart Air Conditioners

    ivpure Private Limited, India's fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India's first future ready Smart Air Conditioner powered by HEKA.

    Read More >
  • 22 Apr
    2019

    Mumbai News Network : Livpure enters into new product category with India’s 1st Smart Air Conditioners powered by HEKA technology

    Livpure Private Limited, India’s fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India’s first future ready Smart Air Conditioner powered by HEKA.

    Read More >
  • 22 Apr
    2019

    Live Chennai : Livpure enters into new product category with India’s 1st Smart Air Conditioner

    Livpure Private Limited, India’s fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India’s first future ready Smart Air Conditioner powered by HEKA.

    Read More >
  • 22 Apr
    2019

    News Patrolling : Livpure enters into new product category with India’s 1st Smart Air Conditioners

    Livpure Private Limited, India’s fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India’s first future ready Smart Air Conditioner powered by HEKA.

    Read More >
  • 22 Apr
    2019

    Newsshastra : लिवप्योर ने स्मार्ट एयरकंडीशनर के साथ नई प्रोडक्‍ट कैटेगरी में रखा कदम

    भारत में सबसे तेजी से विकसित हो रहे वॉटर प्यूरिफिकेशन ब्रांड, लिवप्योर प्राइवेट लिमिटेड, ने आज हेका (एचईकेए) टेक्नोलॉजी से युक्‍त भारत के पहले फ्‍यूचर रेडी स्‍मार्ट एयर कंडीशनर के लॉन्‍च के साथ अपने कंज्‍यूमर लाइफस्टाइल पोर्टफोलियो में एक नई प्रोडक्‍ट कैटेगरी में कदम रखा है। लिवप्योर के स्मार्ट एसी वाई-फाई, आईओटी मॉड्यूल, आर्टिफिशियल इंटेलिजेंस और मशीन लर्निंग की सुविधा से लैस है, जिससे उपभोक्ताओं की सुविधा के अनुसार यह स्मार्ट एसी आरामदायक माहौल मुहैया कराता है।

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  • 22 Apr
    2019

    5 Dariya News : Livpure enters into new product category with India’s 1st Smart Air Conditioners powered by HEKA technology

    Livpure Private Limited, India’s fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India’s first future ready Smart Air Conditioner powered by HEKA.Livpure Smart ACs are equipped with Wi-Fi, IOT module and embedded with Artificial Intelligence and Machine Learning that will provide its user’s comfort preferences.

    Read More >
  • 22 Apr
    2019

    Click IT News : Livpure enters into new product category with India’s 1st Smart Air Conditioners powered by HEKA technology

    Livpure Private Limited, India’s fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India’s first future ready Smaert Air Conditioner powered by HEKA.

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  • 03 Apr
    2019

    TVJ : Livpure Set To Enter Smart Air-Conditioner Segment

    Livpure, a SAR Group company, is set to enter the air-conditioners segment. It plans to launch a range of smart air-conditioners with air purification functions later this month. Rakesh Malhotra, Founder, Livpure, said, “We are not targeting the mass market. The reason we are getting into the segment is that we see an intersection between the air purity segment, smart appliances and the air-conditioners segment.”

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  • 22 Mar
    2019

    The Changing Face of Digital Marketing in the New Age: Sushil Matey

    Digital marketing is first the thing which stands out as new age marketing medium. The media consumption patterns of today’s audience have drastically changed over the past few years.

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  • 20 Mar
    2019

    Digital spending to overtake TV in our media plan, says Sushil Matey of Livpure

    In an interview with BestMediainfo.com, the Director - Marketing, Livpure and CEO, Livepure Smart Homes, explains how the company’s digital spends are yielding better ROI than other platforms.

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  • 25 Feb
    2019

    Exchange4media Group Impact

    Inventive digital ads are about to bring a new perspective in the field of marketing and communication in 2019. Mr. Sushil Matey, Director-Marketing, Livpure and CEO, LivpureSmart Homes talks about his views on Artificial Intelligence and Machine Learning as the new wave of digital ad formats in Impact magazine. Read the full article to know more.

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  • 25 Feb
    2019

    The New wave of digital Ads formats

    The New wave of digital Ads formats : As more and more marketers join the "Digital First" brigade, we explore some of the dashing digital ad formats that are expected to make waves in 2019

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  • 22 Feb
    2019

    #CuttingPaani can save lives of millions today

    Water consumption today needs to be given utmost importance due to the misuse of the facility, witnessed especially in the cities. As per a survey, 40 – 50% of water is wasted during the distribution system in the urban areas.

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  • 24 Jan
    2019

    How e-commerce sector will disrupt the Indian job market in 2019?

    E-commerce sector in India is on a growth trajectory and is projected to cross USD 100 billion by 2020 and USD 500 billion by 2025 at an impressive CAGR of 40%. The major segment is e-tail which forms the fastest growing segment and is expected to account for USD 70 billion (70%) of the total e-commerce market.

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  • 24 Dec
    2018

    Top 3 Ads of the Week: Tata Capital, Dabur, Livpure

    As we are reaching closer to the end of this year, we are witnessing the tables turning; this week has been no less than a rollercoaster ride. Some brands found themselves on the edge, while some at the most comfortable place.

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  • 19 Dec
    2018

    Livpure’s ‘CuttingPaani 2.0’ campaign helps Shimla save water

    This campaign says if the thirst is of half a glass then one should only take that much water. It focused on Shimla’s water crisis this summer and educated citizens about ‘Paani Bachao, Cutting Mangao’.

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  • 18 Dec
    2018

    Talent with the right attitude is a challenge, says Paresh Pradhan, CHRO, Livpure

    Within consumer durable, the recruitments have been flat till now due to GST affect but it seems to be settling down and we can foresee an upswing in the next few months.

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  • 16 Dec
    2018

    Livpure’s new campaign ‘CuttingPaani 2.0’ helps Shimla resolve its crushing water crisis

    Livpure, water purification brand unveiled its new digital film titled ‘CuttingPaani 2.0’, an extension to their #CuttingPaani 1.0 campaign. In India, a lot of drinking water is wasted since we do not finish our glass of water either in homes, offices, restaurants et al. Thus #CuttingPaani was conceived which is a quirky take on Bombay’s famous concept of #CuttingChai.

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  • 05 Dec
    2018

    Digital reach is high, sharp and better than ATL campaigns: Sushil Matey, Livpure

    Livpure, one of the well-known names in the water purifier category, has launched its new campaign around water conservation. Titled #CuttingPaani 2.0, the campaign is a quirky take on Mumbai’s popular concept of cutting chai.

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  • 31 Oct
    2018

    Experiential marketing allows brands to be more dynamic in the marketplace: Sushil Matey, Director, Marketing, Livpure

    Experiential marketing is a method used to engage with consumers by encouraging them to actively participate. It is a modern marketing strategy that allows the consumers to have an innovative and immersive experience of a brand. It allows the brand to be dynamic in the market through their interaction with the consumers.

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  • 04 Sep
    2018

    This Janmashtami, Livpure conveys a strong message of water conservation

    Raising an important issue in its new campaign, Livpure sheds light on the huge amounts of water wasted during Janmashtami. The water purification company has sent across a strong message through a short film with the tagline ‘Govinda ala la re la, zara paani sambhal peene wala’, in which participants or Govindas request people not to waste drinking water.

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  • 11 Aug
    2016

    Livpure eyes Rs 1,000 cr sales in four years

    The company launched country's first wi-fi enabled RO water purifier, i-taste, which allows consumers to control the taste of purified water through smartphones.

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  • 10 Aug
    2016

    Livpure launches i-taste RO purifier, will let you control the taste of water

    Livpure i-taste is a smart, wi-fi enabled water purifier that can be controlled through your smartphone via an android app

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  • 08 Jul
    2016

    Livpure Smartouch water purifier with Bluetooth launched at Rs 20,790

    Livpure has launched India's first Smart RO water purifier - the Smartouch. The water purifier features Bluetooth connectivity, and can be controlled via smartphone through its Android app.

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  • 27 Jun
    2016

    Will Malhotra’s water business be as Luminous?

    Water purifiers top string of new ventures Rakesh Malhotra, the man behind inverter giant Luminous Technologies, is now building

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  • 26 Jun
    2016

    Luminous Water Technologies eyes Rs. 300 crore revenue in FY17

    Luminous Water Technologies, which sells water purifiers under the Livpure brand, is looking at doubling revenue to Rs 300 crore this fiscal on the back of its robust service network and distribution presence.

    Read More >
  • 04 Jun
    2016

    Livpure eyes Rs 1,000 cr sales by 2020; here’s how it aims to get there

    The company is working on increasing its service points to 2,000 over the next 2-3 years

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  • 04 Jun
    2016

    Livpure eyes Rs.800 crore revenue in three years

    The company is working on increasing its service points to 2,000 over the next 2-3 years.

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