Press Release

Flipkart Big Shopping Days

Flipkart’s Big Shopping Days Sale continues to boast of steep discounts on a wide range of products starting from smartphones, electronics, furniture to home decor, home essentials and appliances. The e-tailer has partnered with HDFC bank and customers can get instant 10% off on using HDFC Debit/Credit cards and EMI transactions.

Selling to Bharat

An increasingly digital world has led to the surge of the tier 2,3 and lower market audience in India.As brands find new means and ways to pretend deeper into the domestic market are they making it 'personal' enough for this consumer ?

Brands and Bots

Conversational artificial intelligence (AI) or 'Chatbots' (or Bots) are fast becoming a cornerstone for brands to generate automated engagement with consumers. Using chatbots, you now can order food, schedule flights, or get recommendations for pretty much anything. While it's too early to gauge the impact that bots will have on businesses, the latest numbers in terms of available bots and usage, all point to one thing - "Adoption is growing".

AC makers hope for a better summer, expect double-digit growth this fiscal

Leading brands such as LG, Onida, Hitachi and Voltas have pinned hopes on the air conditioning segment to drive revenues this year. Higher consumption in tier II, III markets and forecast of a harsh summer likely to drive AC sales

Healthy Hydration

We often hear that minerals are essential for human body and play a vital role in keeping bones healthy. They also keep nerves and muscles ticking. In this day and age, when maintaining a healthy diet and lifestyle is a challenge, can adding minerals to water keep people healthy?

Livpure enters into new product category with India's 1st Smart Air Conditioners powered by HEKA technology

Livpure Private Limited, India's fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India's first future ready Smart Air Conditioner powered by HEKA.

Livpure Private Limited, India's fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India's first future ready Smart Air Conditioner powered by HEKA.

Livpure Ac's are equipped with WiFi,IOT module and embedded with Artificial intelligence and Machine learning that will provide its user comfort preferences.

Construction CU: Livpure launches Smart Air Conditioners powered by HEKA technology

Livpure Smart AC will be able to pair with Amazon Alexa and enable user to run AC effortlessly through voice commands.

Exchange4media : Livpure enters new product category with smart ACs

Livpure Private Limited has entered into a new product category in its consumer lifestyle portfolio with the launch of Smart Air Conditioner powered by HEKA.

Livpure enters into new product category

Livpure Private Limited, India’s fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India’s first future ready Smart Air Conditioner powered by HEKA. Livpure Smart ACs are equipped with Wi-Fi, IOT module and embedded with Artificial Intelligence and Machine Learning that will provide its user’s comfort preferences.

News Today : Livpure enters air conditioner category

The Gurgaon-headquartered firm launched its range of smart air conditioners to shoppers on e-commerce platform Flipkart earlier this week.

Livemint: Livpure enters air conditioner category

The Gurgaon-headquartered firm launched its range of smart air conditioners to shoppers on e-commerce platform Flipkart earlier this week Livpure's air conditioners also use HEKA technology that according to the company leads to high energy savings

IBEF : Livpure enters air conditioner category

Consumer electronics firm Livpure that started out by selling water purifiers is now launching smart air conditioners at the onset of summers. The Gurgaon-headquartered firm launched its range of smart air conditioners to shoppers on e-commerce platform Flipkart earlier this week. Soon the company will be taking its range of air conditioners offline to retail stores.

APN News : Livpure enters into new product category with India’s 1st Smart Air Conditioners powered by HEKA technology

Livpure Private Limited, India’s fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India’s first future ready Smart Air Conditioner powered by HEKA.

India Finance News : Livpure enters air conditioner category

onsumer electronics firm Livpure that started out by selling water purifiers is now launching smart air conditioners at the onset of summers. The Gurgaon-headquartered firm launched its range of smart air conditioners to shoppers on e-commerce platform Flipkart earlier this week. Soon the company will be taking its range of air conditioners offline to retail stores.

Exclusive News : Livpure enters into new product category with India’s 1st Smart Air Conditioners powered by HEKA technology

Livpure Private Limited, India’s fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India’s first future ready Smart Air Conditioner powered by HEKA.

ACEelectronicsforu : Livpure Forays into Smart Air Conditioners Market in India

Livpure Private Limited has announce the launch of its first smart air conditioner in India. The company claims that its first AC offering is powered by Artificial Intelligence and Machine Learning algorithms.

This Week India : Livpure enters into new product category with India’s 1st Smart Air Conditioners

Livpure Private Limited, India’s fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India’s first future ready Smart Air Conditioner powered by HEKA.

ET Brand Equity: Livpure enters into new product category, launch smart air conditioners powered by HEKA technology

Livpure Smart ACs are equipped with Wi-Fi, IOT module and embedded with artificial intelligence and machine learning that will provide its user’s comfort preferences

Media Infoline : Livpure enters into new product category with Smart Air Conditioners

Livpure Private Limited entered into a new product category in its consumer lifestyle portfolio with the launch of India’s first future ready Smart Air Conditioner powered by HEKA. Livpure Smart ACs are equipped with Wi-Fi, IOT module and embedded with Artificial Intelligence and Machine Learning that will provide its user’s comfort preferences.

The Hans India : Livpure enters into new product category with India's 1st Smart Air Conditioners powered by HEKA technology

Livpure Private Limited, India's fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India's first future ready Smart Air Conditioner powered by HEKA.

Webnewswire : Livpure enters into new product category with India’s 1st Smart Air Conditioners powered by HEKA technology

Livpure Private Limited, India’s fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India’s first future ready Smart Air Conditioner powered by HEKA.

Daily Hunt : Livpure enters into new product category with India's 1st Smart Air Conditioners

ivpure Private Limited, India's fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India's first future ready Smart Air Conditioner powered by HEKA.

Mumbai News Network : Livpure enters into new product category with India’s 1st Smart Air Conditioners powered by HEKA technology

Livpure Private Limited, India’s fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India’s first future ready Smart Air Conditioner powered by HEKA.

Live Chennai : Livpure enters into new product category with India’s 1st Smart Air Conditioner

Livpure Private Limited, India’s fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India’s first future ready Smart Air Conditioner powered by HEKA.

News Patrolling : Livpure enters into new product category with India’s 1st Smart Air Conditioners

Livpure Private Limited, India’s fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India’s first future ready Smart Air Conditioner powered by HEKA.

Newsshastra : लिवप्योर ने स्मार्ट एयरकंडीशनर के साथ नई प्रोडक्‍ट कैटेगरी में रखा कदम

भारत में सबसे तेजी से विकसित हो रहे वॉटर प्यूरिफिकेशन ब्रांड, लिवप्योर प्राइवेट लिमिटेड, ने आज हेका (एचईकेए) टेक्नोलॉजी से युक्‍त भारत के पहले फ्‍यूचर रेडी स्‍मार्ट एयर कंडीशनर के लॉन्‍च के साथ अपने कंज्‍यूमर लाइफस्टाइल पोर्टफोलियो में एक नई प्रोडक्‍ट कैटेगरी में कदम रखा है। लिवप्योर के स्मार्ट एसी वाई-फाई, आईओटी मॉड्यूल, आर्टिफिशियल इंटेलिजेंस और मशीन लर्निंग की सुविधा से लैस है, जिससे उपभोक्ताओं की सुविधा के अनुसार यह स्मार्ट एसी आरामदायक माहौल मुहैया कराता है।

5 Dariya News : Livpure enters into new product category with India’s 1st Smart Air Conditioners powered by HEKA technology

Livpure Private Limited, India’s fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India’s first future ready Smart Air Conditioner powered by HEKA.Livpure Smart ACs are equipped with Wi-Fi, IOT module and embedded with Artificial Intelligence and Machine Learning that will provide its user’s comfort preferences.

Click IT News : Livpure enters into new product category with India’s 1st Smart Air Conditioners powered by HEKA technology

Livpure Private Limited, India’s fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India’s first future ready Smaert Air Conditioner powered by HEKA.

TVJ : Livpure Set To Enter Smart Air-Conditioner Segment

Livpure, a SAR Group company, is set to enter the air-conditioners segment. It plans to launch a range of smart air-conditioners with air purification functions later this month. Rakesh Malhotra, Founder, Livpure, said, “We are not targeting the mass market. The reason we are getting into the segment is that we see an intersection between the air purity segment, smart appliances and the air-conditioners segment.”

The Changing Face of Digital Marketing in the New Age: Sushil Matey

Digital marketing is first the thing which stands out as new age marketing medium. The media consumption patterns of today’s audience have drastically changed over the past few years.

Digital spending to overtake TV in our media plan, says Sushil Matey of Livpure

In an interview with BestMediainfo.com, the Director - Marketing, Livpure and CEO, Livepure Smart Homes, explains how the company’s digital spends are yielding better ROI than other platforms.

Exchange4media Group Impact

Inventive digital ads are about to bring a new perspective in the field of marketing and communication in 2019. Mr. Sushil Matey, Director-Marketing, Livpure and CEO, LivpureSmart Homes talks about his views on Artificial Intelligence and Machine Learning as the new wave of digital ad formats in Impact magazine. Read the full article to know more.

The New wave of digital Ads formats

The New wave of digital Ads formats : As more and more marketers join the "Digital First" brigade, we explore some of the dashing digital ad formats that are expected to make waves in 2019

#CuttingPaani can save lives of millions today

Water consumption today needs to be given utmost importance due to the misuse of the facility, witnessed especially in the cities. As per a survey, 40 – 50% of water is wasted during the distribution system in the urban areas.

How e-commerce sector will disrupt the Indian job market in 2019?

E-commerce sector in India is on a growth trajectory and is projected to cross USD 100 billion by 2020 and USD 500 billion by 2025 at an impressive CAGR of 40%. The major segment is e-tail which forms the fastest growing segment and is expected to account for USD 70 billion (70%) of the total e-commerce market.

Top 3 Ads of the Week: Tata Capital, Dabur, Livpure

As we are reaching closer to the end of this year, we are witnessing the tables turning; this week has been no less than a rollercoaster ride. Some brands found themselves on the edge, while some at the most comfortable place.

Livpure’s ‘CuttingPaani 2.0’ campaign helps Shimla save water

This campaign says if the thirst is of half a glass then one should only take that much water. It focused on Shimla’s water crisis this summer and educated citizens about ‘Paani Bachao, Cutting Mangao’.

Talent with the right attitude is a challenge, says Paresh Pradhan, CHRO, Livpure

Within consumer durable, the recruitments have been flat till now due to GST affect but it seems to be settling down and we can foresee an upswing in the next few months.

Livpure’s new campaign ‘CuttingPaani 2.0’ helps Shimla resolve its crushing water crisis

Livpure, water purification brand unveiled its new digital film titled ‘CuttingPaani 2.0’, an extension to their #CuttingPaani 1.0 campaign. In India, a lot of drinking water is wasted since we do not finish our glass of water either in homes, offices, restaurants et al. Thus #CuttingPaani was conceived which is a quirky take on Bombay’s famous concept of #CuttingChai.

Digital reach is high, sharp and better than ATL campaigns: Sushil Matey, Livpure

Livpure, one of the well-known names in the water purifier category, has launched its new campaign around water conservation. Titled #CuttingPaani 2.0, the campaign is a quirky take on Mumbai’s popular concept of cutting chai.

Experiential marketing allows brands to be more dynamic in the marketplace: Sushil Matey, Director, Marketing, Livpure

Experiential marketing is a method used to engage with consumers by encouraging them to actively participate. It is a modern marketing strategy that allows the consumers to have an innovative and immersive experience of a brand. It allows the brand to be dynamic in the market through their interaction with the consumers.

This Janmashtami, Livpure conveys a strong message of water conservation

Raising an important issue in its new campaign, Livpure sheds light on the huge amounts of water wasted during Janmashtami. The water purification company has sent across a strong message through a short film with the tagline ‘Govinda ala la re la, zara paani sambhal peene wala’, in which participants or Govindas request people not to waste drinking water.

Livpure eyes Rs 1,000 cr sales in four years

The company launched country's first wi-fi enabled RO water purifier, i-taste, which allows consumers to control the taste of purified water through smartphones.

Livpure launches i-taste RO purifier, will let you control the taste of water

Livpure i-taste is a smart, wi-fi enabled water purifier that can be controlled through your smartphone via an android app

Livpure Smartouch water purifier with Bluetooth launched at Rs 20,790

Livpure has launched India's first Smart RO water purifier - the Smartouch. The water purifier features Bluetooth connectivity, and can be controlled via smartphone through its Android app.

Will Malhotra’s water business be as Luminous?

Water purifiers top string of new ventures Rakesh Malhotra, the man behind inverter giant Luminous Technologies, is now building

Luminous Water Technologies eyes Rs. 300 crore revenue in FY17

Luminous Water Technologies, which sells water purifiers under the Livpure brand, is looking at doubling revenue to Rs 300 crore this fiscal on the back of its robust service network and distribution presence.

Livpure eyes Rs 1,000 cr sales by 2020; here’s how it aims to get there

The company is working on increasing its service points to 2,000 over the next 2-3 years

Livpure eyes Rs.800 crore revenue in three years

The company is working on increasing its service points to 2,000 over the next 2-3 years.